海南亚洲太平洋酿酒有限公司
2. Position Objective岗位宗旨
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Briefly describe (in one or two sentences) the overall purpose
of your position. Try to answer the question “Why
does this position exist?”
用1、2句话简单描述您岗位的总体目标。试图回答这样一个问题“为什么需要这个岗位的存在”？
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建立良好的媒体舆论环境，对公司及品牌产生舆论支持；build the well media public voice
environment ,support company and brand.
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开展各种公关活动，配合公司策略的有效执行.develop various kinds of activities about
public relations,meet corporation’s tactics to layout
effective.
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3. Key Result Areas (KRAs)主要考核指标
All jobs are accountable for producing a range of output or end
results (usually between 5-6 end results). The
KRA statement can be divided into 3 parts; Expected End Results,
Activities & Tasks (What you have to do) and
Performance Criteria (How you can tell you have done
it). List your KRAs by filling in the appropriate
column below. In the left column, rank the KRAs
from most to least importance (1 being the most important and so
on)所有工作都会产生一定的成果或最终结果（通常有5-6个）。该主要考核指标可被分成三个部分：期望的最终结果，行动及任务（既为得到结果应该做些什么）和业绩表现评估标准（即您根据什么衡量您已达到要求）。请在以下栏目中填入您的主要考核指标。在最左边的一栏，将您期望的最终结果按其最重要性依次填写（等级1是最重要的，依次类推）。
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Rank
等级
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Expected End Result
期望的最终结果
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Activities &
Tasks行动及任务
(What you have to do)
（为得到结果您应做的工作）
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Performance Criteria
业绩表现评估标准
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1.
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广泛的舆论支持support of the public voice widely.
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加强联系，增进沟通strengthen contact,improve communication.
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改进报道方式，增加报道频率improve methods of report and increase frequency of
reports.
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寻找新的新闻线索looking for new news clue.
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媒体反馈意见media feedback
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媒体暴光率high media exposure
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稿件质量的提高the improvement of the quality of the manuscript.
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2.
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扩大影响，联络各界，树立形象与口碑widen influence, contact the world,build image and
public praise.
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策划、组织各类公关活动plan and organize kinds of public activities.
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协助开展市场促销活动assisst in developing market-promotional activities.
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配合其他部门的工作进展，协调关系coordinate with other departments.coordinate
relationships
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处理突发事件，如：投诉事件，有效控制负面影响deal with emergency,such as
complaints,control the negative effects effectively.
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活动是否顺利进行，宾客意见反馈guests’feedback about whether the activities go
smoothly or not.
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协调得力，配合工作顺畅well coordination,coordinate with the work smoothly.
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平息不良公共关系，妥善处理cope with the poor public relations.
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3.
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负责公司内部杂志的编辑、发行be responsible for editting and publishing of
corporation’s internal magazine.
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4.
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企业内部公共关系的有益协调efficent coordinate about corporation’s internal
public relations.
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完善酒吧管理，提供良好的沟通环境perfect the management of the pub and provide a
good communicating environment.
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改善服务质量，减少及xc投诉improve sevice quality,reduce and eliminate
complaints.
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内部刊物按期出版，提高可读性publish house organs on time,increase
readability.
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开展相关活动，凝聚员工士气develop related activities,condense morale.
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管理层和员工的意见反馈management layer and employee’s
feedback.
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4. Work Relationship工作关系
Describe below the essential working relationships which
contribute directly to the successful accomplishment of your
job.
描述以下直接影响您成功地完成工作任务的最重要的工作关系。
A. SUBORDINATES下属
List the position that report to you. For each
position, list the KRAs (1 to 2) associated with it, and show how
they support you in your job.
列出直接向您汇报的职位，对于每一个职位，列出与之相关的主要考核指标（1至2个），并说明它们对您的工作有何帮助。
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Title
职位名称
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Number of Incumbents
在职者人数
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KRAs
主要考核指标
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公关助理public relations officer.
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1 one
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新闻报道篇幅，次数the length and number of times of news report.
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内部刊物按期出版publish house organs on time
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协作管理有序orderly coordinate and management.
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酒吧服务生bartender
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2 two
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工作时间保障，服务质量良好，无投诉记录work hour guarantee,good
sevice quality,no complaint record.
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B.
OTHERS其它
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Your peers (others who report to your boss).您的同僚（其他向您老板汇报的同事）。
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Your colleagues in other departments/divisions within the company,
whose jobs relate to yours, as well as other people outside the
company, with whom have business dealings.
您在其它部门的同事及公司外部人员，他们的工作与您的工作相关，您与他们有业务上的合作。
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Title
职位名称
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Department / Organization
部门
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Nature of Interaction
相互影响性质
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品牌经理brand manager
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市场部marketing department
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品牌的宣传propagandize the brand.
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财务应付／应收主管financial account payable/ receivable supervisor
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本公司our company
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配合，协作coordination.
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海南日报／海口晚报／海南台/海口台/海南特区报/海南在线等hainan daily/haikou evening
newspaper/hainan TV/haikou TV/hainan special zone daily/hainan
online.
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新闻媒体news media
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公司的采访，报道及宣传等interview,report and broadcast of the company.
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5. Challenges挑战
Describe some major challenges encountered on this job and
describe how these challenges can be resolved (Complexities on the
job that makes you
stretch).描述您在工作中遇到的一些主要挑战，及您如何克服这些挑战（工作中{zj1}挑战性的疑难问题）。
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缩减费用，扩大舆论影响 ——克服办法：更新报道形式，使报道多样化，减少付费专版；reduce
expenses,expand public opinion influence,overcome this by improving
way of report to strengthen the effect and reduce paid version.
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创新公关形式，吸引舆论gz ——克服办法：学习和借鉴更多的公关形式。Innovate form of public relations
to attract public’s attention.overcome this by learning and
borrowing ideas from more form of public relations.
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7. Jobholder Requirements岗位要求
State the minimum entry level requirement for this job in term
of education qualifications, professional experience and
competencies.
列明本职位的在职人员的{zd1}要求，包括受教育程度、工作经验及胜任资格。
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Educational Qualifications受教育程度
What form of academic or professional requirement necessary to
do this job?此工作必需的教育程度或专业要求。
Bachelor degree (Chinese literature/ news/ Public
Relationship)学士学位（中文/新闻/公关专业）
Good command of English(HAPCO level IV: Post
intermediate)良好的英语驾驭能力（四级及以上）
Good computer skills (Word/Excel/Powerpoint)良好的电脑操作能力
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Professional Experience专业工作经验
What is the length and type of work experience necessary to
accomplish standard acceptable performance on this job?
如工作表现要达到可接受的标准，需要多长时间及何种类型的工作经验。
3-5年工作经验，其中至少2年以上与新闻机构打交道的经验，较强的文字编辑能力，能够策划并主持各类大型活动，谈吐清楚，形象大方。3
to 5 years of work experience,among this at least 2 years are spent
in dealing with the news agencies,have a good command of text
editting,can plan and host various of big activities.have clear
style of conversation,have a good image.
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Competencies (Personal Characteristics)胜任能力（个人性格特征）
What personal characteristics and traits would standard
performers on this job be identified with?
如工作表现需达到较高标准，任职人员需具备哪些个人性格及特点？
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有较强的组织协调能力，有良好的文字功底have strong ability to organize and
coordinate.have a good command of proficient writing.
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个性开朗，擅与人沟通，应变能力强have an open personality and good at communicating
with others,have strong adaptbility.
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语言表达能力强，拥有较好的心理素质have a strong expression ability and good
psychological quality
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能够吃苦耐劳，具有团队合作精神 hard working and teamwork.
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