“包从1-10000元范围”，专家认为，中国正在进入消费电器
的北京数字中国研究院家电业的第三阶段，首席分析师近日指出，中国经历了三个主要的消费电器阶段。二十世纪，{dy}阶段80年代到90年代中期，这一时期家电产品进入中国家庭的排浪，第二阶段自90年代中期到现在，一中，城镇居民收入大幅增加开头的家庭电器升级;在品牌，质量为导向的家电套成为占主导地位，那么第三阶段的主要特点。
据了解，对家庭的概念成套电器海外已经非常成熟。在日本，{zlx}的“ZEPPER”杂志称为“混搭”在台湾zm电器成套设备被评为“一体化设备”之称的韩国，LG和三星，在许多酒店和家庭实现了单一品牌的机型都使用通用。中国家电品牌集攻略拖延尽快。
“套餐”等，从1-10000元
海尔集团率先捕捉新的趋势。金秋时节，海尔首次明确在其“一个国家发射的立场，阻止消费者购买家电的成套”的倡导者。海尔电器
包工程师向记者们的庞大军团产品：根据消费者的多种需求，海尔推出了U型家庭的过程中，奥运会的过程中，时间当然不同的类别，不同单位的房屋，海尔推出了家庭课程：一室精英包，两间微妙的封装，封装和别墅房精品经典课程，为不同收入的消费者海尔也旨在为消费者提供了不同价位的产品软件包可供选择，从100万超过10万件包裹的分类，充分考虑到消费者的经济压力。
据了解，从1984年的单一冰箱发展到拥有白色家电，黑色家电，米色家电96门，包括超过15,100类产品组规格，海尔已成为中国市场上目前的产品线最久，最完整的品牌。据海尔家电套餐工程师透露，作为一个巨大的魔方，海尔所有家电产品至少可以提供至少1万种不同需求的消费者选择的软件包。此外，消费者可以通过海尔为所有的产品配套，维修和升级服务服务中心。
{dy}次开始作为国内家电包探讨家电企业，更充分考虑到海尔其扩展技术。海尔的位置有6家优秀的产品标准作为国家标准确定。自2005年以来，海尔所有家电产品已预留的网络设备接口，只要该设备添加相应的模块，可以随时升级，实现网络应用的革命家庭。
“懒人精英”提出的家电出生
中国结婚展组委会最近公布的“中国结婚产业调查报告”显示：每年大约有1000万新喜结婚姻对，造成的支出金额超过300亿元。每个已婚家庭为一万六千五百三十三元在第二位，仅次于房屋装修费用的婚礼家庭消费成本。移动中的消费者家庭成套新房购买家庭电器为国内知名市场研究公司零点研究咨询集团在上海，广州，北京和三个居民的定量调查：80％左右的很大比例买主将是对家电收购自己树立了新的家园。
的家电产品不仅在市场需求的扩大先进的设置与元旦的，2006年相比，热买成套设备，这个新的消费模式，大多数消费者有更深入的了解。不少家庭电器商店对一些婚问即将进入大厅参观夫妇发现，消费者喜欢购买此配套的直接原因是，“省时，担心和努力。”海尔
消费“的三个省的追求，”主要是因工作压力和工作时间长，通常的原因。
许多高收入群体的空闲时间，越来越倾向于购买方便的方式和“一站式地”式的服务，这些人如今被广泛提起的“懒惰部落”和“懒惰的精英。”这是一个职业组的人谁已经有一个基本的组成，年龄约30岁，高等教育，有一定的经济基础。这些人一般都经历了一心一意地在其职业生涯中头{yt}太累了，特别是急于放下生活，享有充分的便利和服务的消费。在年龄和基础研究的经济形势来看，这些人是刚刚设置的家电电流消耗的主力军。
家电“套”已在外国流行
2003年初，整个IT和消费电子行业提出的飞利浦“互联星球(ConnectedPlanet)”作为一揽子解决方案，数字家庭的主题，包括电视，电脑，路由器，MP3播放器，冰箱，洗衣机和灯具等全套家电。今年1月8日，飞利浦首次设置的产品在中国销售。西门子也是在开始和国内数字家庭运营商{dy}次，武汉，作为试点的申请。
可以想像，随着海洋模式，将是需求激增很快被复制到中国市场，中国协会是家用电器的家电市场在2006年成立负责研究的热点供电从内部因素的婚礼，新国内市场消费需求，从外因看，从该品牌在世界上的压力，使其他中国家电制造商海尔的快速反应变为现实的行动。 06.9.18
Experts: Chinas home appliance consumption is entering the third phase
from 1-10000 yuan range, experts believe that China is entering the consumer appliance
the third phase of Beijing Digital China Research Institute of the home electrical appliance industry, principal analyst recently pointed out that China has experienced three major consumer appliance stage . The 20th century, the 80 to brand, quality-oriented sets of home appliances become the dominant, then the third stage are the main features.
It is understood that the concept of complete sets of household electrical appliances from overseas have been very sophisticated. In Japan, the most popular , in Korea, LG and Samsung have been in many hotels and family realize a single brand sets used universal. Chinese home appliance brand sets Raiders delay as soon as possible.
from 1-10000 yuan ranging
Haier Group took the lead to capture the new trends. Fall season, Haier advocate of complete sets of home appliances purchase. Haier appliances
Package Engineer to reporters about their huge legion Products: According to the various needs of consumers, Haier launched the U-home course, the Olympic course, time-course different category; for housing different units, Haier introduced a home course: One Room Elite packages, two rooms delicate packages, package and villas Room boutique classic course; for different income consumers Haier also aims to provide a variety of price points to the product package for consumers to choose from, from one million to more than 10 million packages classification, given full consideration to the consumer economy under pressure.
It is understood that from 1984 the development of a single refrigerator to have a white appliances, black appliances, beige appliances gate 96, including more than 15,100 categories of products group specifications, Haier has become the current product line on the Chinese market the most long, the most complete brand. According to Haier Appliances Package Engineer disclosed that as a huge Rubiks a service center for all complete sets of products, repair and upgrade services.
first started as a domestic appliance packages to explore the household electrical appliance enterprises, Haier more fully into account the technology of its extension. Haier e home has six excellent products standards are established as the national standard. Since 2005, Haiers all home appliances have been reserved network appliance interface, as long as the appliance to add the corresponding module can be upgraded at any time, realize the revolutionary network appliance family.
sets the birth of home appliances
China Fair Organizing Committee married recently published shows: every year there are about 10 million pairs of new hi knot marriage, the resulting amount of spending will be more than 300 billion yuan. Each of which married family household consumption for 16,533 yuan, second only to housing renovation cost of the wedding expenses in the second place. Move to new home in the family of complete sets of the consumers buy home appliances account for a large proportion of domestic well-known market research company Horizon Research Consultancy Group in Shanghai, Guangzhou, Beijing and three residents of the quantitative survey: about 80% The buyers will be the new home for their own sets of the acquisition of household appliances.
sophisticated sets of home appliances market demand not only in the expansion, with New Year Haier
consumer pursuit of mainly from the usual causes of work pressure and long working hours.
many high-income groups in spare time, more and more inclined to buy convenient ways and This is a group of career people who already have a basic composition, aged about 30 years of age, higher education, has a certain economic base. These people are generally experienced a single-minded in their career head-in day so tired especially eager to lay down their life, enjoy the convenience and full service consumer. In terms of age and economic situation of the basic look, these people constitute just sets the current consumption of the main force in home appliances.
appliances have been popular in foreign countries
early in 2003, across the IT and consumer electronics industries proposed by Philips as the theme of the digital family package solutions, including TV, computers, routers, MP3 players, refrigerators, washing machines and a full set of lamps and other home appliances. January 8 this year, Philips first time this set of products to sell in China. Siemens is also the first time in the beginning and the domestic digital home operators, and Wuhan, as the application of the pilot.
can imagine, with the ocean model will be the surge in demand soon be copied to the Chinese market, China look from external causes, from the pressure of the brand in the world so that other Chinese appliance maker Haier rapid response actions into reality. (06-9-18)
Tags: , , ,