最近，美国花旗并购永乐，搅拌一池家电业秋水。随着家电连锁巨头垄断的趋势越来越明显，及其对企业的上游压力也越来越大。家电行业的压力下，在价格战的双重挤压下游渠道面对，如何找到一个市场细分的新方法？
打破传统的“多点温度”
首批美国热水器行业的家电业巨头寻找另一个新的市场，“蓝色海洋” -多点温度的技术。
记者了解到，目前美国已wq掌握了电热水器最关键的一点许多恒温技术，并在其高，中，低档产品，用于创建一个序列化。从美国的{zx1}消息，美国和热水器即将推出的国家，“太阳龙凤配温控器，美国和ethical1 +1”大型终端促销活动。努力制止这种活动在热水器市场，没有先例，其目的显然不仅要抓住“金九银十”这个黄金时段销售，在它背后年底美国市场战略什么隐藏？记者观察到参加“龙凤配”活动，介绍先进的热水器搜索使用多点的这种独特的专利技术的温度。据报道，许多点，打破了传统的温控器温控技术，只能有一个固定的恒温器的温度限制，温度范围可在20℃至50℃之间进行选择，并在市场上已成为“舒适淋浴”的代名词。美国希望的“龙凤配当前的主要工作”活动普及“恒温水浴和舒适的生活”，使美国和热水器，充分体现了“舒适”，该热水器产品的未来市场区别的核心理念。
的专家分析，美国正在利用其{lx1}的技术，多点温度水平降低热水器市场。原本电力，煤气，太阳能分裂市场区分的“纵向”的分区，如美国，即将成为产品功能分割市场的“横向”的另一种分工。未来的热水器市场，将是“舒适”和标准之间的区别其他核心职能。通过这样的重新划分市场，在美国现有的市场寻找新的“蓝海”，热水器行业也面临着新一轮的洗牌。
据报道，海尔，AO史密斯和其他行业的大公司也跟进的“横向”切割市场的趋势。海尔已准备好“安全”作为其核心职能的区别。可以预见，在这个新市场转变为一个独特的高为师技术的安全功能将成为企业竞争力的焦点。有些缺乏适当的技术，难以形成自己的独特功能，以区别企业的概念将被市场淘汰。
展示节能“运动，以效益”
和家庭主要成员，作为热水器太阳能热水器企业的营销也做了文章。
今年，广东，五星太阳能“，富运动”，“10,000节能”等，再次在{lx1}的行业的本色快速发展行业的{ldz}，可再生能源产业成为人们gz的焦点。自从2006年上半年丰富的五星太阳能技术力量开始实施的行动现代营销理念“，”互利，绿色通道建设，因为在整个演出市场的产品销售取得的伙伴关系。
，家电，建材等行业，太阳能热水器行业正经历一个从混乱到规范的过程，从无序，下令发展进程。统计显示，太阳能热水器行业目前的产量已超过12.0亿美元，每年20％?30％的增长速度。然而，数以千计的企业进入前10位品牌的市场份额不超过20％。面对这样的“混战”的市场，五星级现代营销实施太阳能与经销商，来创造一个绿色伙伴关系的交易商实施有效的“个人保姆”式的指南，经销商可参照的模式，市场以启动程序和接受{dj2}区域保护，销售奖励和其他优惠政策，以及全面，立体宣传，指导和培训提供支持，公司实现共生，双赢合作伙伴关系共同存在。记者获悉，自今年夏季以来，五星级在武汉，南宁，长沙，广州，深圳等城市的太阳能全国有近百年的方便，节能深受消费者的青睐的特色优势亮相。之所以五星太阳能
取得了显著成绩，由于其技术不断改进，不断提高产品质量。成立于1990年，五星太阳能，一直坚持走科技兴企，发展科学管理，经过16多年的发展，不仅成立了太阳能研究机构，汇集了良好大量国内外知名专家和研究人员，以及国际先进的专业设备引进，成为太阳能真空管的{wy}拥有者，平板太阳能，空气热泵热水器可以是三个主要的能源，在产品研发创新能力节能企业。他们率先通过了ISO9001，在太阳能行业中率先：2000国际质量体系认证和3C认证，并于2006年启动了50亿元的生产线。目前，该行业的“节能创新王”五星太阳能，一直是国内三大太阳能产业，成为太阳能研究，开发，生产，营销中心。
业内人士认为，五星太阳能以雄厚的技术实力和优良的产品质量和国内企业的更大的太阳能运作现代营销模式，更强树立一个好榜样。五星，并通过加强现代营销管理的其他优秀太阳能企业的数量，将被改写，因为太阳能产业的同居，不同的太阳能产业的意义深远的快速发展的意见。 06.9.20
BlueOcean heater into
Recently, States United States M A Wing-lok, stirred the home appliance industry in one pool Qiushui. With giant home appliance chain monopolization trends are becoming evident, and its pressure on the upper reaches of the enterprise is also growing. Appliance industry in the face of price wars and downstream channels of the dual extrusion under pressure, how to find a new way of market segmentation?
break the traditional
appliance industry giants of the first U.S. water heater industry to find another new market, - multi-point temperature technology.
reporters learn that at present the United States has fully mastered the electric water heater many of the most critical point thermostat technology, and in its high, medium and low-grade products used to create a serialization. From within the United States the latest news, the United States and the water heater is about to launch in the country, that the future of the water heater market products to distinguish between the core concept.
on the expert analysis, the United States is using its leading-edge technology to multi-point temperature horizontal cut water heater market. Originally to electricity, gas, solar energy to split the market to distinguish between , the water heater industry is also facing a new round of reshuffle.
It is reported that Haier, AO Smith and other industry giants are also follow-up of the as its core function of the distinction. It can be foreseen that in this new market changing to a unique high-tech security features as the division will become the focus of the industry competitiveness of enterprises. Some lack of appropriate technologies, it is difficult to form its own unique features to distinguish between the concept of the enterprises will be eliminated by the market.
demonstrate energy-saving
and key members of the family as a water heater solar water heater business marketing is also done article.
this year, Guangdong, five-star solar energy to of the modern marketing concept, and green channels to build partnerships since achieved in the market products sold throughout the performance.
and home appliances, building materials and other industries, solar water heater industry is undergoing a process from chaos to the norms, from disorder to order the development process. Statistics show that the current output of solar water heater industry has exceeded 12.0 billion, and an annual 20% ~ 30% growth rate. However, thousands of businesses have to enter the top 10 brands combined market share does not exceed 20%. Faced with this style guide, which dealers can refer to model the market to start the program and accept the exclusive region protection, sales incentives and other preferential policies, as well as a comprehensive, three-dimensional promotion, guide the provision and training support, companies realize a symbiotic, win-win partnership to co-exist. Reporter was informed that since this summer, five-star solar energy in Wuhan, Nanning, Changsha, Guangzhou, Shenzhen and other cities nationwide have nearly a hundred appearances for the convenience, energy-saving advantage of the characteristics favored by consumers. The reason why the five-star solar
achieved remarkable results, thanks to its technology continues to improve and continuously upgrade the quality of products. Founded in 1990, five-star solar energy, has always insisted on taking science and technology enterprise, scientific management of the development, after 16 years of development, not only set up a solar energy research institute, brought together a large number of well-known domestic and foreign experts and researchers, and the introduction of international advanced professional equipment, became the sole owner of solar vacuum tubes, flat panel solar and air heat pump water heater can be the three major energy-saving innovation in product R five-star solar energy, has been among the top three domestic solar energy industry, becoming the solar energy research and development, production, marketing center.
The industry believes that the five-star solar energy to a solid technical strength and excellent product quality and modern marketing mode of operation of solar energy for domestic enterprises bigger and stronger set a good example. Five-Star and a number of other excellent solar energy enterprises by strengthening modern marketing management, will have been rewritten since the solar energy industry cohabitation, varied views on the solar industrys rapid development of far-reaching significance. (06-9-20)
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