乳制品打开一个额外的均衡两个新时代蛋白
中秋节，国庆假期的两种做法，市场厉兵秣马之前，“战争的食物准备工作。”乳品业最近增加了一个新人，国内{dy}个“双蛋白”的所有9双端产品，牛奶蛋白的营养在北京亮相。专家预测，在竞争激烈的乳制品行业，旅游热乘坐国际大豆疫情，并没有给中国乳品行业不应该创建一个新的“双蛋白”时代。
所谓的“双蛋白”是指动物蛋白和植物蛋白。所有9个双蛋白营养牛奶大豆分离蛋白和牛奶为原料，动物蛋白和植物蛋白50％的乳清蛋白，同时增加了一些营养维生素，身体可以提供一个全面，平衡的营养。记者了解到，“双蛋白”概念和“双蛋白”战略是在上海举办“第二届中国大豆食品产业圆桌峰会”的“上海宣言”首次提出。这两种蛋白的有效结合，不仅发挥补充牛奶对人体最易吸收的钙和营养的大豆蛋白的利用效率，并在饱和脂肪，低胆固醇低的来源，健康的特性，是提高蛋白质营养健康的选择。国家发展和改革委员会
公众营养与发展，于晓东教授，该中心主任谈到两个蛋白相结合，提出了“1 +1 = 3”这一观点。他说，九两结合蛋白营养奶是一个“天才存款顺应两个科学，一方面提供了高品质的高技术兵器，蛋白质坏的”高科技营养健康产品：大豆蛋白和牛奶蛋白，一方面为避免纯动物蛋白所带来的各种健康问题摄取过量，在同一时间，有效成分和微量元素的产品，在各种非要素传染性慢性疾病有帮助。
采访时，专家一再强调“双蛋白”是不是投机的概念，它是对国家生存的蛋白质的营养摄入量的改善不足或不合理的现状，与国际社会，特别是结合欧洲和美国发达国家，动物和植物双蛋白生产和促进研究与发展提出的成功经验，并与我国国情，根据消费者可以接受的。
2个新的领域新的奶制品行业走向gd竞争
据了解，由原因造成的工业产品，不仅在“两蛋白”这一新概念，以及产品的谎言引入人。所有9个高青山，食品公司董事长奶制品行业可以说是高层人士形容，他是北京三元公司的创始人。合并后的9个蛋白质的营养奶对他重返政治舞台，在乳品市场的未来格局，使许多人都在猜测已满。
高青山说，为什么乳业作为战略合作伙伴的{dy}选择，是基于近年来对中国乳品业的日益复杂的消费系统迅速发展的原因，在国际舞台上，也是基于“双蛋白“的市场推广成功的经验。
当被问及新产品在国内乳品市场的出现将有什么影响，高青山只说了一句话：“乳品市场没有冲突，而是提供消费者另一种选择。”
9公斤，在这一价格将高之前，新的乳品市场，乳品业的竞争力一直在悄悄地转向了gd产品点。记者了解到，gd牛奶乳品行业已成为新的利润增长点的突破口。据高品质的牛奶和普通牛奶有关的调查显示，在1999年台湾的高品质的牛奶销售零一六零零零零零零升，1.52亿美元的普通牛奶升，并于2004年的数字〇九〇 〇 〇 〇 〇 〇 〇升和1.2亿升;在台湾，三大品牌的奶制品已占到整个乳品市场80％以上，而这些品牌无一例外，高质量的牛奶生产和销售作为发展的重点。
国内三大乳业巨头急于抢占gd奶市场，首先，蒙牛都推出了其gd产品“特仑苏”，伊利即将推出gd奶“黄金守则。” 8月，光明乳业还宣布，1.800亿元花光明荷斯坦奶牛品种金山完成农场牛奶将是即将推出的gd品牌“优倍的主要供应商。”
3个新的重点转化为奶源和争夺的新宠儿的新渠道
在中国的牛奶，因为gd市场还处于起步阶段，因此gd奶市场占有率是不容易的。中国奶业协会宋昆孔指出，进入gd奶市场首先要解决的一个重要问题是奶源，没有yz的奶源是无法生产gd牛奶。中国的牛奶收集
仍然存在很多问题，作为一种稀缺资源，高品质的原料奶已成为行业的重点企业。记者了解到，尽管我们的现有奶牛的人口数量已经超过1000万，但奶牛品种的选育及推广完善的过程相对缓慢，目前的荷斯坦普及率只有1 / 3左右，我的奶牛产奶量2-3良材奶牛的产奶量海外同等数额。第二，突出原料奶质量，牛奶的安全检查制度不健全，质量不稳定，原料奶，原料奶乳蛋白率，乳脂率等营养指标及xj含量，kss残留，如卫生和安全指标，与国外先进水平有较大差距。此外，中国的乳品农场正处于管理粗放，饲料结构状态仍然不够合理，对奶制品生产和成本的影响。由于奶源的制约，只有一大型乳品企业能够获得gd奶市场的条件，因为只有奶农，而不是yz牧草所，以收集大量牛奶，以保障“奶源”质量。
在销售渠道，gd奶的营销策略
也不同于普通奶。蒙牛销售，北京王建邦总经理说，作为gd定位，“特仑苏”渠道选择1000多平方米的商场，只有拥有一支优秀的购物资源的代理人可以代理，有“7 - 11“的社区gd便利店。据了解，“特仑苏在销售渠道”实现10％的毛利润。针对gd市场的九两结合蛋白营养奶以外的“存储+大型超市”的道路。高青山告诉记者，他们都在北京城市地区建立了18个“特餐阁”的商店里，用自己的渠道建设，以促进品牌，而且还接触为终端几个主要的超级市场。高董事长表示，他们将在3年内加入管理计划达到200个专营权，并给予经营者的利润。
的乳业科学与技术第三次会议的官方数字显示，中国在2005年的奶制品产量增加百分之二十，达到二八六四八零零零吨，中国的乳品行业已超过600.0亿美元。 2005年中国人均占有牛奶达到二十一点七千克。从国务院发展研究中心对中国奶业的研究还表明，未来五年，整个乳品市场价值750.00亿元，占75％的城市市场，占该行业15％的平均增长速度。要十分广泛，这也将是一个竞争非常激烈的乳业市场发展，市场前景，市场也将不可避免。
专家表示，gd奶而言，企业必须谨慎，特别是小型和中型乳制品进入gd市场是不容易的。尽管gd牛奶利润比较高，但进入成本非常高，同时市场的引导宣传还需要很长时间，因此gd奶市场培育大型企业需要经过一段时间的时间，只适合小型和中型进入。 06.9.20
Dairy industry to add to the festive season approaching newcomer
Dairy open one additional new era of balanced two-protein
the Mid-Autumn Festival, National Day holiday the two approaches, the market is making determined efforts of the food preparation before the era.
the so-called first put forward. Effective integration of the two proteins not only play a supplementary milk to the human body are most vulnerable source of calcium absorption and utilization of nutritional effectiveness of soy protein and also low in saturated fat, low cholesterol, the health properties, is to improve the protein nutrition of healthy choices. National Development and Reform Commission
Public Nutrition and Development, Professor Yu Xiaodong, director of the Center spoke of two-protein combination, he put forward the at the same time products of the active ingredients and trace elements in a variety of non-infectious chronic diseases have to help.
interview, the experts have repeatedly stressed the is not the concept of speculation, it is based on the improvement of the national existence of protein nutritional intake inadequate or unreasonable to the status quo, combined with the international community especially the European and American developed countries, animals and plants Two-protein production and promotion of research and development put forward by the successful experience and in accordance with the conditions of our country can be acceptable for consumers.
2 new areas of the new dairy industry towards high-end competition
It is understood that the product in the industry caused by the reason lies not only in the This new concept, as well as the product the introduction of people. All nine high-Aoyama, chairman of food company in the dairy industry can be described as senior figures, he was the founder of Beijing Sanyuan Company. The combined him with nine pairs of protein nutrition milk to return to the political arena, so many people on the future pattern of dairy market is full of speculation.
high-Aoyama said that the reason why the first choice of dairy industry as a strategic partner, is based on the Chinese dairy industry in recent years the rapid development of increasingly sophisticated consumer system, in the international arena is also based on the success of the promotion of market experience .
When asked about the advent of new products on the domestic dairy market will have what impact, high-Aoyama just said one sentence:
9 kg in this price will be high prior to the new dairy market, the competitiveness of the dairy industry has been quietly turning point of the high-end products. This reporter has learned that high-end milk dairy industry has become a new profit growth point of breakthrough. According to a high-quality milk and ordinary milk-related survey shows that in 1999 Taiwan in Taiwan, the top three brands of dairy products has accounted for the entire dairy market more than 80%, and these brands are, without exception, high-quality milk production and marketing as the focus of development .
the three major domestic dairy giants are desperate to seize the high-end milk market, first of all, Mengniu are introduced its high-end products
3 new focus of new channels into a scramble for milk collection and the new darling
milk in China because of the high-end market is still in its infancy stage, so the occupation of high-end milk market is not easy. China Dairy Association宋昆Kong pointed out that access to high-end milk market is first necessary to resolve an important issue is the milk collection, there is no high-quality milk collection are not able to produce high-end milk. Chinas milk collection
many problems still exist, high-quality raw milk as a scarce resource has become the focal point of the industry enterprises. This reporter learned that, despite the volume of our existing dairy cattle population has exceeded 10 million, but the promotion of dairy cattle breeding and variety improvement process relatively slow, the current coverage of Holstein was only 1 / 3 around, my milk production of cows 2-3 Liangcai overseas equivalent amount of cow quality.
in sales channels, the high-end milk marketing strategy is also different from ordinary milk. Mengniu sales, general manager of Beijing王建邦said that as high-end positioning, store, the building with their own channel to promote the brand, but also contacted several major supermarket stores as a terminal. High-chairman of the board said that they will be joining the management plan within three years to reach 200 franchises, and to give the operator a profit.
the Third Conference on Dairy Science and Technology official figures showed that Chinas dairy industry also shows that the next five years, the entire dairy market value 75 billion yuan, accounting for 75% of urban markets, the industry average growth rate of 15%. Dairy market prospects for the development of very broad, which will also be an extremely competitive market, market segments also will be inevitable.
experts said that high-end milk is concerned, enterprises must be cautious, especially small and medium-sized dairy milk to enter the high-end market is not easy. Despite the high-end milk is relatively high profits, but the cost of entry is very high, at the same time guide the publicity market also take a long time, so high-end market milk nurture large enterprises need to go through a period of time, only suitable for small and medium-sized enter. (06-9-20)
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