您好,欢迎来到中国企业库   [请登陆]  [免费注册]
小程序  
APP  
关注公众号  
手机版  
 [ 免责声明 ]     [ 举报 ]
企业库
搜产品 搜企业
客服电话:400-000-8722
企业库首页>资讯
行业
广告

如何突破重围手机电池,进入蓝色海洋« oursolo.net

作者:企业资讯策划团队 来源:rwfb 发布时间:2010-05-02 浏览:65

客观地讲,中国的移动电话电池的业务基本上是在激烈的价格战,僵局—越来越低的利润,会计期间,越拖越长,成本越来越高,较高的销售。如果你想出去的发展,我们必须认清形势,抓住机遇。

1,手机原装电池市场:

洗礼后,年手机市场,品牌整合是越来越高,一些国际品牌的数量已经从市场上,如阿尔卡特,西门子等撤回。世界五大原诺基亚,摩托罗拉,三星,索尼爱立信,LG占全球手机近百分之八十五的市场份额,其余的,与中国近80个品牌的手机制造商一起为15%,占总额。

原中国手机电池大致可分为三个:答:原来的国际品牌手机电池,乙:国内品牌手机分为原电池;荤:灰色手机原装电池。

1,国际品牌原手机电池市场(85%的市场份额):

流动电话电池供应商资格要求较高的市场,其主要集中在电池和秩序如下:a.安全;湾质量;角性能d.价格。目前,主要的OEM制造商原为三洋,索尼,松下,三星,LG手机电池。国内{wy}的比亚迪,神,光宇电力三家公司进入OEM市场,由于其自身的电池使用安全,质量,性能,以及日本,韩国厂商已经没有竞争优势的比较,只有在保持价格优势的依赖状态,一旦电池的安全和质量事故,其不可避免的困境,当前的问题也开始出现。

的手机电池质量主要是锂离子电池的好坏,从以上我们可以看到,国际品牌手机制造商的原始OEM电池是锂离子电池制造商的背景。为了进入市场,手机电池的OEM厂商必须解决以下的问题:

安全:手机制造商的安全是最关心的国际问题在国外,意味着他们的巨额索赔和一个伟大的品牌损失。这是国际品牌手机制造商路线非常清楚,原来的手机低(如诺基亚N95)电池容量,而是让他们移动的缺陷,不是大容量电池不愧为满足日益强大的手机的根源功能要求。如果从根本上解决安全的锂离子电池的问题,它必将促进锂离子电池制造,手机制造业,安全型锂离子电池也将是一个国际品牌手机制造商的追捧。

质量:锂离子电池的基本决策的一致性和手机电池的一致性。内置锂离子电池的基本手工生产线生产线,由于人为因素,产品的一致性难以保障。比亚迪进入国内国际移动电话电池的OEM原始的市场,属于极少数特殊情况外,未来几乎是不可能再次发生。锂离子电池由于自动化生产线的投资较大,目前,是国内资源匮乏,在上帝的国内权力只在天津,哈尔滨光宇,山东同大新能源拥有自动化生产线,这恰恰是因此,他们已稀缺的资源,诺基亚,摩托罗拉,索尼爱立信等国际品牌手机制造商的关注和青睐。

性能:除了安全,内部和外部锂的性能差异离子电池而言不是很大,如容量,循环,保持收费的能力。然而,生产的锂离子电池正受到前所未有的超高比能量的锂的市场需求强劲的压力离子电池,这是因为手机越来越强大的功能,在待机时间越来越短,导致现有的锂离子电池,需要改进的能量密度,这已成为一个多功能手机,多媒体手机,智能手机的缺点和今后的瓶颈在3G手机的发展。在现有的锂离子电池能量密度接近极限的背景下,超高比能量锂离子电池将广受消费者的手机出现收到的电池。

我们:同大新能源有限公司山东省,是一家专业生产的超安全的锂离子电池和一个新的锂离子电池的高科技企业,公司阴极材料经过6年的科学研究中,锂离子电池的正极材料的合成,是锂根本上解决,在安全问题上使用的锂离子电池的各项性能指标,修改达到或超过下安全的前提下国家标准型高能锂锂离子电池可以冲和3C15V 180℃热冲击试验的安全(其他安全指标很容易通过),这是目前世界上最安全的锂离子电池。这种安全型锂离子电池,在虐待情况手机消费者(除明火外),但不会爆炸,燃烧。在与现有的锂离子电池相比,同时,其能源的15%,例如能力413450A达到900mAh的,伟大的,以满足市场需求的超密度高收益可以要求对锂离子电池。目前,超安全的锂离子电池可核心技术已申报中国,日本,美国,韩国4个国家专利。大新

能源有限公司与山东省的430亩,{dy}期投资9,000万元,兴建日产10万超安全的锂离子电池可自动生产线,已开始按照摩托罗拉公司的质量管理体系内部改革,安全性,高比能量锂离子电池的要求将于2007年9月30日全面上市。它意味着现有的国际品牌原有的流动电话电池的OEM市场将重新分类。

机会:与安全的重视能源有限公司,山东大新型高比能量锂的生产,研究和开发锂离子电池,未来的投资将集中于矩形铝壳锂离子手机电池的电芯圆柱,聚合物电池及电池供电的方向。与大新有限公司山东专门从事能源行业,我希望在国内外具有世界{yl}的移动电话电池组的国际标准质量流动电话电池管理系统,生产线的OEM制造商,与我们的战略合作伙伴,携手合作,安全生产的超-高能量的国际品牌原有的流动电话电池,分享3G时代给我们带来了机遇。

备注:我想成为该公司的战略合作伙伴,经过我们的摩托罗拉的预认证的质量管理体系委托的专家小组。

2,国内品牌手机原装电池市场
对流动电话电池供应商的市场
有一定的学历要求,是现在主要由中国的OEM制造商,如德赛,闫哇嗯达,比亚迪,电力,拥有神,光宇,明美,朋友等。市场稳定的金额巨大,有一定的利润,竞争对手之间的各自优势。比亚迪,李神,郁其生产的电池,电池的成本优势,明美,严万达包装德赛有专业的技术优势。但一般来说,比亚迪,神,电源,如电池广宇背景OEM生产制造商,目前占主导地位,近年来市场占有率不断扩大。国内手机厂商

近80个,他们是非常激烈,产品同质化竞争的现象已经很明显。在中国的发展战略,手机制造商不外乎以下两个:

首先,为了控制成本作为低成本战略的中心。只不过是所采用的手段,严格控制采购成本,车间生产成本,销售成本的目标。然而,无论怎样的控制,低成本的移动电话,但是黑色。无论是与黑手机放马一杆,但硬盘的方式,无论对黑手机的温饱铸造的,但也长期计划;或学校和手机税,但法国灰色。但只能保持咬紧牙关坚持到国内市场,销售渠道密集;或者避免{zxj}的移动电话在黑市上,{dy}步,手机制造商开发低端市场,在国外,总结而言,采取低成本为国内手机生产商的策略是非常困难的处境和无奈。二,请

产品差异化战略。目前,有很多成功的例子。如汪稽嗯待机抓住最迫切需要的市场之一(超长待机),不同的手机产品的生产通过不同的销售渠道,获得了成功。手机电池,而移动电话的成本构成比例很小,但它是非常重要的配件,它的消费者在购买手机的一个的重要参考因素之一。目前,越来越多的手机功能,原有的移动电话手机的低容量不足的流行。在移动电话市场竞争环境,不关心消费者的需求,不能满足消费者的需求,这将是消费者抛弃。手机电池的手机产品差异化战略,以满足移动电话功能,提高产品性能销售终端销售点,以促进成本{zd1}的部分核心的重要性。差异化战略用于细分市场,并尽量减少和竞争对手的产品,定位的形成,分化的销售模式,较高的分化程度,差异化战略的更大的成功机会。差异化战略,在一般使用国产手机制造商,采购能力和手机原装电池质量的市场需求目前的情况下,不是一个明智的选择。

机会:对于国产手机制造商,安全型超级锂离子电池,可以使移动电话:超长待机,安全是不是爆炸的新卖点。手机的功能越来越多,现有的锂离子电池,需要改进的能量密度,这已成为一个多功能手机,多媒体手机,智能手机的缺点和今后的瓶颈在3G手机的发展。相信超高锂离子电池可受到某些消费者。手机电池爆炸事件中丧生,移动电话手机制造商和移动电话使用的安全,以提升消费者的重要性,我认为安全型移动电话电池的移动电话将成为一个新亮点营销大战。德赛目前处于不利地位,严万达明美国内品牌手机厂商原有的OEM电池同大新能源有限公司,山东省安全生产的高比能量李利用离子电池,是国内手机原装电池的一个重要机会,扩大市场份额,为尽快形成和山东大新能源战略联盟,是尤为重要和迫切。山东同大新能源专门从事工业,指导思想和超{yl}的研发实力,但今后的合作与发展,也奠定了坚实的基础。

3,灰原手机电池市场

制度,并且由于历史的原因,灰色细胞,近年来手机市场的手机产业链的快速发展不断成熟和完善的灰色在每一个劳动分工的联系和协作可以高效,专业,灰色手机正在从低到**仿过渡。由目前的灰原手机电池市场的影响是在低的高级别阶段过渡的水平。市场是一个重要的原始设备制造商有近100家。
在灰色手机制造商
,很多厂家有一个长远的目标和战略眼光,他们相信,质量,营销以及熟悉,我相信他们也可以超类型的安全意识可以发挥锂离子电池可以提高他们的手机销售点,增加其手机销售的作用。

机会:使在原始设备制造商而言高冒牌流动电话电池,无疑是扩大原有的市场份额,并利用品牌高端手机业务发展良好的机会。

How突破重围mobile phone battery, enter the Blue Ocean

Objectively speaking, China’s mobile phone batteries are in the business is essentially the fierce price war, a stalemate — getting lower and lower profits, accounting period getting longer and longer, the cost is getting higher and higher sales. If you want to get out the development, we must clearly understand the situation, seize the opportunity.

1, mobile phone original battery market:

the cell phone market after years of baptism, brand integration is getting higher and higher, a number of international brands have withdrawn from the market, such as Alcatel, Siemens and so on. The world’s five former Nokia, Motorola, Samsung, Sony Ericsson, LG accounted for the global handset market share near 85 percent, and the rest, together with the Chinese near 80 brand handset manufacturers accounted for a total of 15%.

original China mobile phone battery can be roughly divided into three: A: international brand original mobile phone batteries; B: domestic brand mobile phones original battery; C: gray phone original battery.

1, an international brand original mobile phone battery market (85% market share):

the market for mobile phone battery supplier qualification requirements high, its main focus of the battery and the order of as follows: a. security; b. quality; c. Performance d. price. At present, the major OEM manufacturers original mobile phone batteries for Sanyo, Sony, Panasonic, Samsung, LG. Domestic only BYD, power of God, Guangyu three companies to enter the OEM market, because of their own batteries for use in safety, quality, performance, and Japan, South Korea makers have no competitive advantage compared to only rely on price advantage maintain their status, once the battery safety and quality incidents, and its inevitable predicament, the current problems have begun to appear.

the quality of mobile phone battery depends mainly on lithium ion batteries quality, from the above we can see that the international brand handset manufacturers original OEM batteries are lithium-ion batteries manufacturer background. In order to enter the market, mobile phone batteries OEM manufacturers must address the following issues:

safety: the safety of cell phone manufacturers are most concerned about international issues, in foreign countries means that a huge amount of their claims and a great brand loss. This is the international brand handset makers line knows very well that the original mobile phone with low battery capacity (such as Nokia N95), but rather to make them mobile defects, is not worthy of large-capacity battery to meet the increasingly powerful mobile phones of the root causes of functional requirements. If a fundamental solution to the safety of lithium-ion battery problem, its bound to promote the lithium-ion battery manufacturing and mobile phone manufacturing industry, security-type lithium-ion batteries will also be an international brand handset manufacturers sought after.

Quality: lithium-ion batteries the consistency of the basic decisions and the consistency of cell phone batteries. Internal lithium-ion batteries are the basic manual production line production line, due to human factors, product consistency is difficult to protect. Domestic BYD to enter the international mobile phone batteries OEM original market, belong to a very few special cases, the future is almost impossible to happen again. Lithium-ion batteries due to investment in automated production lines larger, at present, is the scarcity of domestic resources, in the domestic power of God only in Tianjin, Harbin Guangyu, Shandong energy with Dah Sing owned automated production lines, is precisely for this reason, they have been this scarce resource Nokia , Motorola, Sony Ericsson and other international brand handset manufacturer’s attention and favor.

Performance: In addition to security, the internal and external lithium-ion batteries in terms of performance difference is not large, such as capacity, cycle, maintain the ability to charge. However, the production of lithium-ion batteries are under unprecedented ultra-high specific energy of lithium-ion batteries on the strong demand of market pressures, this is because the functions of mobile phones more and more powerful, resulting in increasingly short standby time, the existing lithium ion batteries that need to improve the energy density, which has become a multi-function phones, multimedia phones, smart phones shortcomings and future bottlenecks in the development of 3G mobile phones. In the existing lithium-ion battery energy density is close to limit the background, the ultra-high specific energy Li-ion batteries will be well received by the emergence of mobile phone consumers.

us: Shandong with Dah Sing Energy Co., Ltd. is specializing in the production of ultra-safe to lithium-ion batteries and a new lithium-ion battery cathode material for high-tech enterprises, the company after 6 years of scientific research, by lithium-ion Modification of the battery cathode material synthesis, a fundamental solution of the lithium-ion batteries used in security issues, of the various performance indicators are met or exceeded national standards under the premise of safety-type high-energy lithium-ion battery can overshoot and 3C15V 180 ℃ thermal shock safety Experiment (other security indicators are easily passed), which is currently the world’s safest lithium-ion battery. This security-type lithium-ion batteries, cell phone consumers in the case of abuse (except for outside on open fires), there will be no explosion, burning. At the same time with existing lithium-ion battery compared to its energy density gains of 15%, such as capacity 413450A reached 900mah, great to meet market demand for ultra-high can the demand for lithium-ion battery. At present, ultra-safe lithium-ion batteries can be the core technology has been declared China, Japan, United States, South Korea four countries patent. Dah Sing

Shandong Energy Limited with an area of 430 mu, with the first phase has invested 90 million to build a 100,000 Nissan super-safe lithium-ion batteries can be automated production lines, has begun in accordance with the Motorola quality management system requirements for internal reform, security, high specific energy Li-ion batteries will be held September 30, 2007 comprehensive listing. Its means that the existing international brand original mobile phone batteries OEM market will be reclassified.

opportunities: Shandong Energy Limited Dah Sing with focus on security-type high-specific energy lithium-ion batteries in production and research and development, future investment will focus on rectangular aluminum shell lithium-ion cell phone batteries to the cylindrical electric core, polymer batteries and battery-powered direction. Shandong with Daxin Co., Ltd specialize in the energy industry, I hope at home and abroad with world-class mobile phone battery PACK production lines of international standard quality management system of mobile phone batteries OEM manufacturers, with our strategic partners, work together to secure the production of ultra - high-energy international brand original mobile phone batteries, to share the 3G era has brought us opportunities.

Remarks: I want to become the company’s strategic partner, to go through our group of experts commissioned by Motorola’s pre-certified quality management system.

2, the domestic brand mobile phones original battery market

in the market for mobile phone battery suppliers have a certain qualification requirements, are now largely by the possession of Chinese OEM manufacturers, such as Desai, Yan Wang Tatsu, BYD, power of God, Guangyu, Akemi, friends and so on. Large amount of the market stability, has a certain profit margin, between the respective advantages of competitors. BYD, Li God, Guangyu their production of batteries, batteries have a cost advantage, Ming Mei, Yan Wanda, have professional PACK Desai’s technological superiority. But generally speaking, BYD, power of God, such as batteries Guangyu background OEM production is currently dominated by manufacturers, the market share in recent years are expanding. domestic cell phone manufacturers

near 80, they are very fierce competition between products already apparent homogenization phenomenon. Cell phone manufacturers in China’s development strategy confined to the following two:

First, in order to control costs as the center of the low-cost strategies. Is nothing more than the means adopted to strictly control procurement costs, workshop production costs, cost of sales to achieve. However, no matter how its control, low-cost mobile phones, however black. Either with the black phone Fong Ma 1 stroke, but the hard way; either to the black handset foundry mix of food and clothing, but also long-term plan; or school and cell phone tax, but the French gray. But can only keep a stiff upper lip stick to the domestic market, sales channels intensive; either avoid the black market for cutting edge mobile phones, first step and cell phone manufacturers to develop low-end markets abroad, in a nutshell, take the low-cost strategy for the domestic mobile phone manufacturers a very difficult situation and helplessness. Second, go

product differentiation strategy. At present, there are many successful cases. Such as Wang Jin standby to seize the market one of the most pressing needs (super-long standby), the production of a differentiated cell phone products, through a differentiated sales channels have been successful. Cell phone battery while the cost of mobile phones constitute a very small proportion, but it is very important accessory, and its consumers buy mobile phones are an important reference for one of the factors. At present, more and more phone features, original mobile phone handsets are low-capacity deficiencies prevalent. Mobile phone market in the competitive context, are not concerned about consumer demand, does not meet consumer demand, which would be discarded by consumers. Mobile phone battery mobile phone are product differentiation strategies to meet the mobile phone function, and enhance product performance selling point of sale terminals to promote the importance of the core of the lowest cost parts. Differentiation strategy used to market segments and to minimize the formation of products and competitors, positioning, sales patterns of differentiation, the higher the degree of differentiation, differentiation strategy the greater the chances of success. Differentiation strategy using the domestic mobile phone manufacturers in general if the procurement capacity and quality of mobile phone original battery, in the current context of market demand is not a wise choice.

opportunities: For the domestic mobile phone manufacturers, the security-type super-lithium-ion battery can enable mobile phones with: ultra-long standby, security is not a new selling point of the explosion. The functions of mobile phones more and more, the existing lithium-ion batteries that need to improve the energy density, which has become a multi-function phones, multimedia phones, smart phones shortcomings and future bottlenecks in the development of 3G mobile phones. Believe that the ultra-high lithium-ion batteries can be subject to certain consumers. Cell phone battery exploded killing incident, the mobile phone handset manufacturers and consumers of the safety of mobile phone use to elevate the importance, I believe that the security-type mobile phone battery mobile phone will become a marketing battle in a new bright spot. Currently disadvantaged Desai, Yan Wanda, Akemi domestic brand mobile phone manufacturers original OEM battery for use with the Dah Sing Shandong safety Energy Limited production high specific energy Li-ion batteries is the expansion of domestic mobile phone original battery market share of an important opportunity, as soon as possible with the formation and Shandong Daxin energy strategic alliance is particularly important and urgent. Shandong with Daxin energy specialize in the industry, the guiding ideology and super-class R & D strength, but also for future cooperation and development has laid a solid foundation.

3, gray original mobile phone battery market

system and because of historical reasons, the gray cell phone market in recent years was the rapid development of mobile phone industry chain constant gray mature and perfect in every link of division of labor and collaboration can be highly efficient, professional, gray cell phone is moving from low to high imitation imitation transition. Affected by the current gray original phone battery market is in a low-level by the transition to high-level stage. The market is a major OEM manufacturers have nearly a hundred homes.

in the gray cell phone manufacturers, many manufacturers have a long-term objectives and strategic vision, they trust, quality, well versed in marketing, I believe they can also super-conscious of the security type can play a lithium-ion battery can be increased selling point of their phones, increasing the role of its mobile phone sales.

opportunities: to make high-fake mobile phone batteries in terms of the OEM manufacturer, is undoubtedly the original of an expanded market share and leveraging the brand to high-end cell phone business to develop a good opportunity. (07-11-26)

Tags: , , ,

郑重声明:资讯 【如何突破重围手机电池,进入蓝色海洋« oursolo.net】由 企业资讯策划团队 发布,版权归原作者及其所在单位,其原创性以及文中陈述文字和内容未经(企业库www.qiyeku.com)证实,请读者仅作参考,并请自行核实相关内容。若本文有侵犯到您的版权, 请你提供相关证明及申请并与我们联系(qiyeku # qq.com)或【在线投诉】,我们审核后将会尽快处理。
会员咨询QQ群:902340051 入群验证:企业库会员咨询.
免费注册只需30秒,立刻尊享
免费开通旗舰型网络商铺
免费发布无限量供求信息
每天查看30万求购信息
中山市八喜电脑网络有限公司版权所有 © 2006-2021     客服:0760-23776398      粤ICP备11060901号      免责声明     举报