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专业线化妆品代理商进入{yt}中的线,花背后的陷阱呢? « oursolo.net

作者:企业资讯策划团队 来源:rwfb 发布时间:2010-05-15 浏览:162

在发展过程中美容化妆品,根据产品特点和销售渠道和服务的不同特点,把专业线和日线分为两类,保持一个较长时期明确的分工。近年来,这种状况开始被打破。一些依靠化妆品专业线开始做对一线品牌化妆品营业日开始,以及某种程度的成功。如上海自然堂,白广澳医生的品牌在市场的伽蓝集团作出了很好的表现。他们的成功吸引了众多厂商的不断跟进,如广州的{yt}系列产品,发展趋势植立陈炎平苏组介绍了金公主和女王的两个品牌,塞莱拉天行已制定了一个白色的护士品牌的日期。伽蓝集团的“坚定地植根于美容线,面对的指导下,在”的专业大市场“返回规模的口号:”日本,一些走沙龙专业线的化妆品公司开始“脚踏两只船”日行进入市场。

山东,几家{dj0}的化妆品专业线几个代理商,几乎所有的品牌线的日子,有些人还专门专业的销售队伍,如青岛,三得利丰公司,济南美宝莲的新公司,水城,配备电子商务公司等在安徽,合肥已与专业公司的联系新嫁娘公司,热爱公司,中国资源公司在行,不难发现,他们有一个共同的想法:大力发展{yt},渠道天在销售领域的战斗,赢得了地方。

因xx原因,使该公司在规定日期变更线的专业线脚?

分析了两个原因:{dy},诱惑,另一种是被迫组成。对专业线剂诱惑日期变更线归档,专业线的代理商谁拥有最多的经验,因为在品牌,品牌的销售,这是很难有重大突破专业线,在市场运作的一些2078专业线品牌,如在目前,在山东省经济发展的一般不超过200万,不管安捷玉,或新的石油中国,或苏志皇家天使在1000000-2百万鬼,和相同的操作的销售在一省的这{yt}xxxx的大多数,恐怕连的一小部分,不用说,作为公司的玉兰油,欧莱雅这样大的品牌,但欧洲诗曼,自然堂等二线品牌,每年超过10万元或以上的国内销售。但一旦线品牌的日期,以加强消费者,一般销售的能见度,承认将是非常稳定,专业线品牌去了大量人手,有必要继续开放培训班,投资将是,终端促销等,部署,继续带领美国走在店内促销活动,大,利润较高的少量费用将落入手离开了,在日期变更线的服务和帮助销售依赖没有那么大,在各下诱人的前景,作为专业的化妆品经销商行,不想超声心动图都不能幸免。想要做的事情之一,此外,还有许多市场的专业线,经销商被迫尝试,到目前为止,该行的压力的开始。安徽省为例,全省在4000美容美发厅,而在超过150平方米面积美容院有一定规模,健康的美甚至比800小发展,不足占20%,而全省化妆品代理的专业线已接近400! 400个代理商要掌握800多个高品质的美容院,并依靠他们的生存和发展是{jd1}不现实的,此外,由于当地谢丽贤,澳大利亚肠病毒,赵焱其他大型连锁店都有自己的美容院商品渠道,代理商必须打开一个生存的新道路,产品线将延伸到渠道的日期当然,已成为一个大型专业美容选择的代理商,以扭转不利局势的方法。

主动或被动无论是出现在作者,化妆品代理的专业线进入日界线,通过在后面美丽的花朵,有些不慎,就有可能遇到的陷阱。在安徽,新嫁娘其专业线网络和强大的实力从2003年美国,美德丸品牌打进天,可近4年来,一直没有大的改善,但仍然在探索阶段,其经理的话说,他们是很难走。巧合的是,谁经营代理人{yt}只有物种不接受这种情况在山东和东北市场的专业线的情况并不少见,当我们在国内市场看,少数是成功的。为什么呢?为什么市场看起来很漂亮,可以把陷阱跌下呢?

说,该行业有专门的手术,如线隔山,是因为好日子大多数专业线代理,并输入线,而是在测试水行动的{yt},不知道或理解在有错误,然后与专业线的销售和渠道,有不同的{yt}?撰文分析,主要表现在以下几个方面:

1,行终止日期门槛甚至高于美容院。经过{yt}的年经营企业的培训和市场今天的日期变更线的码头经营商的经验,选择可可品牌相比,专业美容过了线的水平。思维和运作模式,品牌影响力,产品结构,营销代理是合理的,可以提供管理咨询和指导,售后服务等,我们所做的统计,急忙1,无小于20,这些超xx的大型运营商,承认有较高的入门成本,贷款回收周期较长,人类关系的复杂性,并在这方面的专业线的公司只是为了学习如何走路,与该代理人日期先进成熟和比较薄弱,难以对移动内部的门槛线终端的日期。

第二,不同的操作方法。专业的产品线主要依靠推进,以及产品线的日期在一定程度上依赖于拉。专业的产品线美容院做代理,以帮助推销,主要是促进回款回单,而产品的日期变更线,主要依靠码头经营者,在有利的位置,并采取主动美出售。此外,还强调的经营和品牌广告,宣传,投资需求大,小有盈利,只有做量生存,专业线和作为我们的方法操作的结果行的日期是不同的,专业行原始资源机构很难得到充分利用,如果输入太小,很难启动市场,投入太多没有做好长期的心理预期,将很难这样做,并将结果在其他品牌发展的专业线的企业硬伤。

三,不同的产品和服务。专业线产品的企业规模较小,注重质量,疗效和服务,包装,容量,使用,产品结构等,级别也与低销售额和利润高的不同要求,日期,以及产品线的日期比较低利润,在这方面的经验相对缺乏专业的代理商在贫困控制成本,例如在日期变更线的销售,促销小姐出的住宿费用一般是由代理商承担,而在专业线,根据美介导的食品商店,但他们的服务是负责美容院,美容美发,帮助指导美国有助于刺激一般的升级销售销售十分清楚,该产品将促进回美单,你可以说,他们将能够养活自己。在天行宣传活动,大部分是大造声势,增加能见度,对码头运营商增强信心,出售的直接后果没有直接返回段和代理人承担的成本,这对不能在短期内量非常习惯专业的代理商,那么工作人员的费用将成为一种负担。

四个不同的渠道。专业线品牌比较具体的渠道,这是这样一个单一通道美容院,以及该行的日期等渠道也不少,如传统的批发市场,零售商店,商场超市,商店等对,这些渠道,形成了品牌的日期和公司早已虎踞盘,不用说,国际炒家,即第二和第三,把每天的代理国内品牌路线,品牌也已经有许多大大规模的发展。而在开放这些渠道并没有多少优势,以上专业的代理商,其代理,品牌也多是从扩大到网上日期的品牌制造商的专业线,因此它是知名厂商新研发品牌在终端市场{yt},一般是全新上市,推广将更加难以普遍,并为缺乏经验的专业的代理商会,但市场是很困难的事,作为一个孩子和成人继续去推动的事情,比如,其成功的机会,不知道。
从目前的情况
,在日常事务的代理的专业线似乎已成为一种趋势和潮流,许多困难和障碍都不能阻止他们的方法测试了{yt}水线渠道的脚步。在前端的面前鲜花或一个陷阱是,似乎只有上设置脚之前,我们知道,我们希望在这个陷阱专业的代理商,是充满了鲜花和在路上,一路好。

Professional line of cosmetic agents to enter the line of day, flowers are behind the trap?

Chinese beauty cosmetics in the process of development, based on product features and sales channels and services of different characteristics, divided into professional lines and lines of day two categories, and maintained a clear division of the extended period of time. In recent years, this situation began to be broken. Some rely on the professional line of cosmetics started to do the cosmetics business day of the beginning of the line brand, and a certain degree of success. Garan groups such as Shanghai Natural Church, Canton Australasia white doctor Day of lines into the market.

in Shandong, several top professional line of cosmetics by several agents, almost all on the day of the line brands, and some also equipped with specialized professional sales team, such as Qingdao, Suntory Fung Company, Jinan Maybellines contacts is not difficult to find, they have a common mind: to vigorously develop channels of day, day of fighting in the area of sales, won a place.

for whatever reason, so that the company set foot in the professional line of date line?

analyzed for two reasons: First, the temptation, and the other is forced to form. Filed on the date line of professional line agent temptation, professional line of agents who have the most experience, because in the professional line of brands, the brands professional line of cosmetic agents are near 400! 400 which the agents have to seize more than 800 high-quality beauty salon and to rely on their survival and development are absolutely unrealistic, Moreover, as local Lai-yin, Australia EV, Chao Yan and other large chains have their own beauty salon for goods channels, agents need to open a new path for survival, and the product line will be extended to the date of channels, of course, has become a large professional beauty line agents of choice to reverse the adverse situation in the way.

active or passive Whether it appears in the author, professional line of cosmetic agents to enter the date line, through the beautiful flowers in the back, somewhat inadvertently, it is possible to encounter a trap. In Anhui,新嫁娘by virtue of their professional line of network and strong strength, from the United States in 2003 by pill brand into the day, and can be almost four years, has not been much improvement, yet still in the exploration stage, with its manager as saying that they are very difficult to go. Coincidentally, in Shandong and Northeast market professional lines of agents who operate day only species do not accept the situation is not uncommon, when we look at the domestic market, few are successful. Why this? Why the market looks very beautiful, could fall into the trap onto the go?

saying, the industry has specialized in surgery, such as the line隔山, the majority of the professional line agent because of good day and have the input line, but in the test water on the day of the operation did not know or understand the there are errors, then compared with the professional line, day of sales and channels which have different? The author analysis, mainly in the following several aspects:

1, line terminal date of the threshold is even higher than the beauty salon. After years of day to run a business training and market experience of todays date line terminal operators to choose the brand of cocoa compared to the level of professional beauty beyond the line. They value the marketing agents From thinking and mode of operation, brand influence, the product structure is reasonable, can provide management consultancy and guidance, after-sales service and so on, we have done statistics, hastily 1, no less than 20, more of those super-high-end large-scale operators, admitted there are high entry costs, loan recovery cycle is longer, the complexity of human relations, and professional lines of companies in this regard just to learn how to walk, with which the date of sophisticated agents immature and weak compared, it is difficult to date of moving lines to terminals inside the threshold.

Second, different methods of operation. Professional line of products mainly rely on the push, and the date of the product line to some extent depend on the pull. Professional line of products to beauty salons to do for the agents to help sell mainly to promote the beauty of the back section back to a single, while the date line of products mainly rely on the terminal operators to in a good position and take the initiative to sell. Emphasis was also placed on the operation and brand ads, publicity larger investment requirements, small profit, only to do the volume to survive, and professional lines and date of line as a result of the operation of our approaches are different, professional line of the original resource agencies very difficult to be fully use, if the input is too small, it is difficult to start the market, invested too much, without doing any proper long-term psychological expectations, it will be difficult to do so, and will result in the other professional line of brand development for businesses硬伤.

three, different products and services. Professional Line Products at the relatively small, emphasizing quality, efficacy and level of service, packaging, capacity, use, product structure and so on also have date of line with the different requirements of low sales and profits high, and date of line Product relatively low profit, professional line agents in the relative lack of experience in this area, in the cost of poor control, such as of the date line sales, promotions Miss out the cost of accommodation is generally borne by the agents, while in professional line, under the US-mediated food stores but they are by the Service is responsible for the beauty salons, beauty salons to help guide the United States to help stimulate sales of upgrade sales in general are very clear that the product will promote the beauty of the back alone, you can say that they will be able to feed themselves. Of lines in the day most of the promotional activities are to create a momentum, and increase visibility, to the terminal operators to enhance confidence, a direct consequence of the sale will not have a direct return to paragraph, and the cost borne agents, which professional line agents for the very habit of not able volume in the short term, then the cost of staff will form a burden.

four different channels. Professional line of brand-specific channels for comparison, that is such a beauty salon for a single channel, and the date of the line are a lot of channels, such as the traditional wholesale markets, retail stores, shopping malls supermarkets, shops and so on, these channels, forming the Date of brands and companies have long虎踞disk, needless to say the brand of international speculators, that is, second and third line of the day D brand, in the day of the terminal market in general are brand new listing, the promotion will be more difficult in general, and for the professional line agents for the lack of experience would have, but the market is very difficult to do, as a child and adult go go pushing things, like the chance of its success not know.

from the present situation, the professional line of agents involved in day seems to have become a trend and trends, many difficulties and obstacles can not stop the way they test the water line of day the footsteps of channels. In the end in front before them are of flowers or a trap, it seems only set foot on before we know, we wish the professional line agents in this trap is filled with flowers and on the road, all the way well. (07-11-29)

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